24/7 Media Exclusive Rep for Community Connect E-Mail Lists

Share this article:
24/7 Media Inc. will represent the e-mail lists of Community Connect's BlackPlanet.com and AsianAvenue.com Web portals under an exclusive deal announced yesterday.


"The BlackPlanet.com and AsianAvenue.com lists represent a great value to marketers because they deliver affluent, hard-to-reach consumers," said Mike Rowson, senior vice president and general manager of 24/7 Media's Mail division. "And because these lists are new to the market, we expect high response rates on promotional offers."


BlackPlanet.com is a Web portal for African-Americans and has more than 2.8 million registered members. AsianAvenue.com has more than 1.6 million registered users and caters to the Asian-American community.


Financial terms of the deal were not disclosed.


With the addition of BlackPlanet.com and AsianAvenue.com, 24/7 Media's list management business now includes access to 2,000 e-mail lists, with more 30 million permission-based names.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.