24/7 Media Debuts SelectMessaging Opt-In E-Mail Service

Share this article:
24/7 Media Inc. is offering SelectMessaging, a new opt-in e-mail marketing service that lets marketers offer their customers customized e-mail-based content such as newsletters and alerts.


The company said Emusic.com is one of the first to use SelectMessaging, which the Internet music firm is employing on its RollingStone.com site.


Emusic.com sends customized entertainment information to customers via e-mail newsletters and alerts. Customers can opt in to receive information on more than 10,000 music artists that RollingStone.com offers at its MyRS section. Once the subscriber defines the content he wants to receive, SelectMessaging allows Emusic.com to personalize the information.


"RollingStone.com subscribers and site visitors can receive e-mail updates and alerts specific to the musicians, movies and message boards they are interested in," said Bob Ferdman, RollingStone.com's interactive director.


24/7 Media said SelectMessaging uses XML-based feeds to gather subscriber information in real time from client Web sites and to gather e-mail content from the clients. The service also offers reporting capabilities and the ability to track responses, analyze customer actions and measure the results of e-mail campaigns.


The company also plans to roll out SelectContent, an additional feature to the SelectMessaging service that lets marketers build customized categories by segmenting similar customer groups by interests, locations or other segmentations.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.