24/7 Media Buys Website Results
24/7 Media, New York, said the acquisition will broaden its product offerings.
Website Results delivers targeted consumer and business traffic to client sites from Internet search engine queries.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.