24/7 Media Buys Website Results
24/7 Media, New York, said the acquisition will broaden its product offerings.
Website Results delivers targeted consumer and business traffic to client sites from Internet search engine queries.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.