24/7 Joins Oracle Wireless Initiative

Share this article:
24/7 Media, New York, yesterday joined the Oracle Corp. Wireless Partner Initiative, in which the ad network and server will provide wireless ad serving as part of the Oracle91 Application Server Wireless Edition. The new relationship also will enable Oracle to provide 24/7's advertisers with its wireless solutions.


The Oracle91 Application Server Wireless Edition is an application server that enables companies to transfer Web content to wireless devices such as personal digital assistants, pagers and cellular phones.


This agreement marks an extension of 24/7's wireless ad serving capabilities, which were launched in February.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.