24/7, iProspect, Did-It Named Top Search Agencies in JupiterResearch Report

Share this article:

A new JupiterResearch report singled out 24/7 Real Media, iProspect and Did-It as leading agencies in the search engine marketing space and Impaqt, iProspect and Reprise Media in the search engine optimization area.

The report, called "Search Engine Marketing Agency Constellation," evaluated 15 SEM and SEO shops for market suitability, overall business value and agency size.

According to the report, while an increasing number of marketers are increasing their use of search agencies -- 45 percent used a shop for one or more campaigns -- only 21 percent are completely satisfied and have no plans to switch shops.

This means that search agencies must start differentiating themselves and building loyalty through better client service, JupiterResearch said. So client service is as important as technology and tracking to marketers as they increase their search spend.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.