24/7 debuts mobile marketing ad network

Digital marketing firm 24/7 Real Media Inc. has added mobile ad serving capabilities to its ad management platform.

Open AdStream Mobile Edition lets marketers and mobile content providers integrate mobile ads into broader digital marketing campaigns. The new tool includes delivery and reporting tools designed to target users and streamline ad operations across online and mobile channels.

Open AdStream Mobile Edition is compatible with major mobile ad protocols.

Several 24/7 Real Media customers have already implemented the company's mobile ad solutions, including companies in the financial services and telecommunications industries.

For publishers expanding into mobile content, the new platform is aimed at generating incremental advertising revenue while giving advertisers the ability to execute campaigns across the Internet and mobile devices.