24/7 Buys Select Promotions Assets of NowMarketing

Share this article:
Aiming to boost its promotions offerings, 24/7 Real Media Inc. yesterday announced the purchase of select assets of NowMarketing, a three-year-old New York firm that measures online direct marketing campaigns.


The asset purchase brings with it three product lines: VFlash Messenger, a branded online messaging desktop application for company communications with consumers and businesses; NowBox, a customized desktop communication channel for managing real-time content; and interactive CD composition and production.


Companies using these products include Coca-Cola Co., Ford Motor Co., Revlon, McDonald's Corp., DDB Worldwide, Blockbuster, NBC and Clear Channel.


The purchase will complement 24/7's iPromotions model to drive customer acquisition online. The three NowMarketing product lines will also dovetail with 24/7's Open AdStream advertisement serving software.


Terms of the deal were not disclosed by the New York-based 24/7. The acquisition also requires NowMarketing ultimate parent Elron Electronic Industries Ltd., an Israeli holding company, to make a $1.25 million investment in 24/7.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.