24/7 Buys Select Promotions Assets of NowMarketing

Share this article:
Aiming to boost its promotions offerings, 24/7 Real Media Inc. yesterday announced the purchase of select assets of NowMarketing, a three-year-old New York firm that measures online direct marketing campaigns.


The asset purchase brings with it three product lines: VFlash Messenger, a branded online messaging desktop application for company communications with consumers and businesses; NowBox, a customized desktop communication channel for managing real-time content; and interactive CD composition and production.


Companies using these products include Coca-Cola Co., Ford Motor Co., Revlon, McDonald's Corp., DDB Worldwide, Blockbuster, NBC and Clear Channel.


The purchase will complement 24/7's iPromotions model to drive customer acquisition online. The three NowMarketing product lines will also dovetail with 24/7's Open AdStream advertisement serving software.


Terms of the deal were not disclosed by the New York-based 24/7. The acquisition also requires NowMarketing ultimate parent Elron Electronic Industries Ltd., an Israeli holding company, to make a $1.25 million investment in 24/7.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.