21stAZ Marketing Software Gives Lists in 1 Hour

Share this article:
After a six-month test period, 21stAZ Marketing yesterday announced the debut of The Edge, its new list recommendation system.


The Edge is a proprietary software tool developed by 21stAZ for internal use. List brokers can call, fax or e-mail their recommendation requests to a 21stAZ account executive and receive a targeted list recommendation featuring 21stAZ-managed lists within an hour.


"We've always viewed the list brokers as our clients, and this tool allows us to serve them better by providing in-depth recommendations very quickly, sometimes in a matter of minutes," said Janine Vosseler, executive vice president at 21stAZ Marketing, Farmingdale, NY.


Since the system was implemented six months ago, outbound recommendations at 21stAZ have risen 24 percent, she said.


List recommendations are broken out by category based on the brokers' criteria. All recommendations include counts, segments, usage and data cards.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

SAP Names New CMO and First CDO

SAP Names New CMO and First CDO

Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.

Toshiba Business Solutions Names Melo CMO

Toshiba Business Solutions Names Melo CMO

The 23-year content management veteran will lead new product and service development.

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he ...