21stAZ Creates Multicultural Division

Share this article:
21stAZ Marketing has formed a multicultural division that will offer list management and brokerage as well as other services such as ethnic identification.


The Ethnic Identification Program will allow marketers to locate ethnic surnames on their house files and enhance the files with other demographic and lifestyle information.


"The most efficient way to market to new groups is to identify them within your own house file and target an offer to them," said Rick Blume, vice president of the multicultural division at 21stAZ Marketing, Farmingdale, NY.


The division was designed to help 21stAZ clients branch out into the ethnic marketplace, said Blume, who will serve as vice president of the division along with Annette Swanstrom.


Blume and Swanstrom, who have 28 years of experience between them in multicultural marketing, were previously employed at MSGi Direct, New York.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.