21st Century Gains Loyalty Club Files

21st Century Marketing, Farmingdale, NY, said yesterday that it was named list manager of the AdvantageClub postal lists from Affinion.


The AdvantageClub Master File has a universe of 1 million loyalty club members. Consumers on this file responded to a direct mail offer and paid an average annual fee of $89.99 to join a travel or shopping club. Members are 47 percent male with an average age of 45 and average income exceeding $75,000.


The AdvantageClub Travelers list has 858,100 names, and the AdvantageClub Shoppers list has 389,100 names.


The files are selectable by recency, gender, geography and age. The base prices are $90/M.


The AdvantageClub programs previously were known as Premier Travelers and Premier Shopping. Parent company Affinion was called Trilegiant.


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