21st Century Gains Loyalty Club Files

Share this article:
21st Century Marketing, Farmingdale, NY, said yesterday that it was named list manager of the AdvantageClub postal lists from Affinion.


The AdvantageClub Master File has a universe of 1 million loyalty club members. Consumers on this file responded to a direct mail offer and paid an average annual fee of $89.99 to join a travel or shopping club. Members are 47 percent male with an average age of 45 and average income exceeding $75,000.


The AdvantageClub Travelers list has 858,100 names, and the AdvantageClub Shoppers list has 389,100 names.


The files are selectable by recency, gender, geography and age. The base prices are $90/M.


The AdvantageClub programs previously were known as Premier Travelers and Premier Shopping. Parent company Affinion was called Trilegiant.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.