21st Century Adds Spanish-Speakers Lists21st Century Marketing, Farmingdale, NY, said yesterday that it was named list manager for the new-to-market Conexion files of Spanish-speaking consumers.
The Conexion Spanish Speaking Master File has 1.7 million mail-order buyers who responded to Spanish-language offers such as catalogs, credit applications and DRTV.
The file is selectable by recency, adult age range, children's age range, household income, homeowner, Catholics, credit cards, telephone numbers and interest categories. The base price is $85/M.
Conexion also offers seven other list segments: Conexion Spanish Health & Fitness, Conexion Spanish Credit Card Users, Conexion Spanish Book Buyers, Conexion Spanish Active Seniors, Conexion Spanish Opportunity Seekers, Conexion Spanish Donors and Conexion Puerto Rico Buyers.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters