21st Century Adds Spanish-Speakers Lists

Share this article:
21st Century Marketing, Farmingdale, NY, said yesterday that it was named list manager for the new-to-market Conexion files of Spanish-speaking consumers.


The Conexion Spanish Speaking Master File has 1.7 million mail-order buyers who responded to Spanish-language offers such as catalogs, credit applications and DRTV.


The file is selectable by recency, adult age range, children's age range, household income, homeowner, Catholics, credit cards, telephone numbers and interest categories. The base price is $85/M.


Conexion also offers seven other list segments: Conexion Spanish Health & Fitness, Conexion Spanish Credit Card Users, Conexion Spanish Book Buyers, Conexion Spanish Active Seniors, Conexion Spanish Opportunity Seekers, Conexion Spanish Donors and Conexion Puerto Rico Buyers.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.