21st Century Adds Spanish-Speakers File

Share this article:
21st Century Marketing Inc., Farmingdale, NY, was appointed list manager for the Salud Y Hogar Spanish-speaking mail-order buyers file.


The Salud Y Hogar list has 33,100 consumers who ordered health products such as vitamins, supplements, pain relief remedies and creams through the mail. They are 60 percent female and have an average unit of sale of $45.


Geography, gender and telephone number are selectable, and the base price is $90/M.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.