The Direct Marketing News 2014 Marketing&Tech Partnership Summit was a huge success! People from New York, California, Virginia, and more came together to explore ways in which marketers can better collaborate with their technology colleagues—whether in IT, data, mobile, web development—to enhance marketing performance. The event featured keynote speakers, expert panel discussions, interactive roundtables, and in-depth workshops to give attendees multiple ways to get the information they need to succeed in today's ever-evolving marketplace. (All photography by: Erica Berger)
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.