2014 Marketing&Tech Partnership Summit: A day of collaboration, ideation, and resolution
The Direct Marketing News 2014 Marketing&Tech Partnership Summit was a huge success! People from New York, California, Virginia, and more came together to explore ways in which marketers can better collaborate with their technology colleagues—whether in IT, data, mobile, web development—to enhance marketing performance. The event featured keynote speakers, expert panel discussions, interactive roundtables, and in-depth workshops to give attendees multiple ways to get the information they need to succeed in today's ever-evolving marketplace. (All photography by: Erica Berger)
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.