2014 Marketing&Tech Partnership Summit: A day of collaboration, ideation, and resolution
The Direct Marketing News 2014 Marketing&Tech Partnership Summit was a huge success! People from New York, California, Virginia, and more came together to explore ways in which marketers can better collaborate with their technology colleagues—whether in IT, data, mobile, web development—to enhance marketing performance. The event featured keynote speakers, expert panel discussions, interactive roundtables, and in-depth workshops to give attendees multiple ways to get the information they need to succeed in today's ever-evolving marketplace. (All photography by: Erica Berger)
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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