2014 Essential Guide to Direct Mail Marketing

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We're getting seriously direct.
We're getting seriously direct.

Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.

Editor's Note: Your ROI Is in the Mail
Yes, direct mail marketing still pays off—usually more than its digital counterparts.

Hot List: Blurred Lines
5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.

Stamping Out "Or Current Resident"
Direct mail needs to address the exacting standard of today's demanding customers. It's time to personalize every step of the direct mail process.

Marketing Through Rain, Snow, Heat, and Gloom of Night
When you're the chief marketing and sales officer at the U.S. Postal Service, your appointed rounds take you down some winding roads.

Direct Mail Fallacies & Realities
11 direct mail marketing myths dispelled by industry experts. They know their DM.

Parting Shot: Building Relationships With Elected Officials Is Good Business
It's relatively easy—and extremely beneficial—to cozy up to members of Congress.

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