2014 eBook Calendar

The Direct Marketing News eBook series is designed to keep you up-to-date and in-the-know.


For editorial queries, please contact Editor-in-Chief Ginger Conlon at ginger.conlon@dmnews.com.


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2014 eBook Calendar
 Topic
Go live
date


Big Data


In addition to actionable tips and practical how-to's centered on what marketers need to know in order to achieve their short- and long-terms goals, this eBook will serve as quick reference guide for related industry stats, privacy-related information, and top data issues every marketer needs to be aware of.

July 15, 2014


Omnichannel Trends

Unfortunately, there are certain marketer behaviors and legacy practices standing in the way of omnichannel success. Direct Marketing News will pose this question to 15 top marketing industry pundits: "What bad habit is preventing marketers from getting the most from omnichannel marketing—and what should they do instead?"

July 25, 2014


What B2B Marketers Can Learn from B2C—and Vice Versa

B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can easily apply to the others' marketing tactics. Here, they lend each other advice.

Aug. 8, 2014


Retail


A discussion the latest retail and omnichannel trends and share tips on how to transform mundane marketing into channel agnostic marketing that will allow brands to reach the right customers across digital and traditional channels with relevant, targeted, and contextual communications.


Aug. 15, 2014


One Tough Question: Customer Loyalty

Eight to 10 top marketing pundits will answer a burning question on the state of customer loyalty today. The executives quoted in this eBook will represent the cream of the crop and share innovative solutions and tips to help marketers deal with pain points related to loyalty, acquisition, and retention.

Aug. 22, 2014

Social Media


In addition to actionable tips and practical how-to's centered on what marketers need to know in order to achieve their short- and long-terms goals, this eBook will serve as quick reference guide for related industry stats, tips on social engagement, and a discussion of how brands can tap into the power of social media to boost conversions and ROI.


Sept. 15, 2014

One Tough Question: Marketing Measurement


Eight to 10 top marketing pundits will answer a burning question on the state of marketing measurement today. The executives quoted in this eBook will represent the cream of the crop and share innovative solutions and tips to help marketers deal with pain points related to analytics, metrics, and data collection.


Sept. 26, 2014

Email Marketing Trends

Email isn't dead—it's alive, well, and thriving. According to Forrester, email marketing spend ballooned to roughly $2 billion this year. Your consumers are consuming email—but they won't be consuming yours if the message isn't targeted, personalized, and highly relevant. Direct Marketing News will ask top marketing pundits a burning question about the state of email marketing today.


Oct. 8, 2014

Customer Experience

All brands want to be customer experience winners—in fact, 53% of large companies aspire to deliver the best CX in their field within three years, according to Temkin Group. The question is: How? Direct Marketing News will discuss collect our top-performing articles on CX management and explain what it takes to achieve a customer experience that keeps customers loyalty and happy.


Oct. 15, 2014

One Tough Question: Channel Conflict

There's nothing worse for morale than channel conflict—there's no need for internal corporate departments to be working at cross-purposes in order to achieve the same goal. In this eBook, Direct Marketing News will speak with eight to 10 marketing pundits who will answer a burning question related to what marketers can do to combat channel conflict.


 Oct. 24, 2014

DMN's 40 Under 40 Awards

Meet the winners of the 2014 Direct Marketing News 40 Under 40 Awards, the top marketers you need to know about today—and tomorrow. This eBook—comprised of 40 profiles, career advice, and tips for how to get ahead in the industry—will introduce our readers to the 40 leaders who represent the most accomplished young talent in marketing. By aligning yourself with these savvy young innovators, you're saying: "We believe in innovation."


Nov. 7, 2014

Analytics/Segmentation

Everyone knows that smart marketing is about attracting the right consumer with the right message at the right time—but who's the right customer, what message will resonate, and when should you reach out? Direct Marketing News will collect its top-performing articles on analytics and segmentation, including tips on how to really give your consumers what they want using data-driven insights.


 Nov. 17, 2014

One Tough Question: Email Marketing

Eight to 10 top marketing pundits will answer a burning question on the state of email marketing. The executives quoted in this eBook will represent the cream of the crop and share innovative solutions and tips to help marketers deal with pain points related to mobile email, email metrics, automation, and targeting.


 Nov. 24, 2014

Content Marketing

As opportunities for using content to attract, engage, educate, and convert customers continue to proliferate, content marketers must devise, deploy, and maintain a robust, multichannel content-management strategy. But only 44% of B2B marketers and 39% of B2C marketers have a documented strategy. Direct Marketing News will collect its top-performing stories on content marketing, including measurement tips, insights on content creation, and strategies for how to distribution and keep customers engaged throughout the lifecycle.


Dec. 15, 2014

One Tough Question: Analytics

Eight to 10 top marketing pundits will answer a burning question on the state of marketing analytics today. The executives quoted in this eBook will represent the cream of the crop and share innovative solutions and tips to help marketers deal with pain points related to Big Data, mobile metrics, data collection, and handling first- and third-party data.


 Dec. 19, 2014

2015 Marketing Trend Report

Keeping an eye on what's coming down the pike is an essential part of strategic planning and trend-watching. Marketers need to know what to expect. So, what's in store for 2015? Direct Marketing News editors and selected experts share their projections.


Jan. 5, 2014

Marketing&Tech Innovation Summit

The Direct Marketing News 2014 Marketing&Tech Innovation Summit brings together top marketers and tech innovators for a full-day of discussion and collaboration. DMN will collect its coverage of this cutting-edge event, including insights on how to move the needle at your organization in terms of culture and marketing performance.


Jan. 15, 2014

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