2013 Essential Guide to Data-Driven Marketing

Share this article:
Get the data info you need in the 2013 Essential Guide to Data-Driven Marketing
Get the data info you need in the 2013 Essential Guide to Data-Driven Marketing

Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.

Editor's Note: Data Is a Marketer's Best Asset
Marketers look to gain an edge by using analytics.

Hot List: 4 Data Issues Marketers Should Not Ignore
Big Data may be top-of-mind, but there are other important data issues that marketers must stay focused on.

Navigating the Murky Boundaries of Privacy
Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications

Q&A: Sarah Branam, privacy manager, Epsilon
Epsilon knows the advantages—and risks—of collecting consumer data.

Data in Harmony
A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results.

3M's Tribal Advantage
As one of the world's largest conglomerates, it would be easy to assume that 3M is full of data silos and communications blind alleys—not the case.

Marketers Sound Off: Trends to Watch
Overlook this Data Issue and Lose Customers: Don't get so distracted by Big Data that other challenges or opportunities go unheeded.

The ROI of Marketing Data
Building the business case for data investment to impact marketing.



Looking for the complete PDF?


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.