Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.
Download a pdf of the top U.S. agencies*, ranked by reportable U.S. revenue. The list also includes top executives and key clients.
Wunderman chairman and CEO Daniel Morel on challenges agencies are facing and the opportunities ahead.
Top brand executives from Xerox Corp., Capital One and Esurance on the qualities they seek in an agency.
The Direct Marketing News Agency Business Report is produced annually. It includes profiles of direct and digital creative agencies and marketing services firms. The Standings showcase the size and breadth of the US industry through a financial ranking determined by the companies' annual direct marketing revenues. We will announce submission guidelines for the 2013 Agency Business Report online and in the magazine next year. Please email us at ABR@dmnews.com with any questions.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
