Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.
2012 Agency Rankings
Download a pdf of the top U.S. agencies*, ranked by reportable U.S. revenue. The list also includes top executives and key clients.
Wunderman chairman and CEO Daniel Morel on challenges agencies are facing and the opportunities ahead.
Marketers Sound Off
Top brand executives from Xerox Corp., Capital One and Esurance on the qualities they seek in an agency.
Submit your Agency
The Direct Marketing News Agency Business Report is produced annually. It includes profiles of direct and digital creative agencies and marketing services firms. The Standings showcase the size and breadth of the US industry through a financial ranking determined by the companies' annual direct marketing revenues. We will announce submission guidelines for the 2013 Agency Business Report online and in the magazine next year. Please email us at ABR@dmnews.com with any questions.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.