Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.
2012 Agency Rankings
Download a pdf of the top U.S. agencies*, ranked by reportable U.S. revenue. The list also includes top executives and key clients.
Wunderman chairman and CEO Daniel Morel on challenges agencies are facing and the opportunities ahead.
Marketers Sound Off
Top brand executives from Xerox Corp., Capital One and Esurance on the qualities they seek in an agency.
Submit your Agency
The Direct Marketing News Agency Business Report is produced annually. It includes profiles of direct and digital creative agencies and marketing services firms. The Standings showcase the size and breadth of the US industry through a financial ranking determined by the companies' annual direct marketing revenues. We will announce submission guidelines for the 2013 Agency Business Report online and in the magazine next year. Please email us at ABR@dmnews.com with any questions.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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