2012 Agency Business Report


New media channels and data raise agency profits

Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.

2012 Agency Rankings

Direct marketing standings

Download a pdf of the top U.S. agencies*, ranked by reportable U.S. revenue. The list also includes top executives and key clients.

Agency Q&A

Q&A: Daniel Morel, chairman and CEO, Wunderman

Q&A: Daniel Morel, chairman and CEO, Wunderman

Wunderman chairman and CEO Daniel Morel on challenges agencies are facing and the opportunities ahead.

*Addendum: (Company) gyro; (Key Executive) Christoph Becker, CEO & CCO; (2011 U.S. Revenue) $138M; (2010 U.S. Revenue) $96M; (Key Clients) Lincoln Financial Group, Virgin Atlantic,  Pitney Bowes, FedEx,  John Deere

Marketers Sound Off

Brand marketers discuss what they look for at agencies

Brand marketers discuss what they look for at agencies

Top brand executives from Xerox Corp., Capital One and Esurance on the qualities they seek in an agency.

Submit your Agency


The Direct Marketing News Agency Business Report is produced annually. It includes profiles of direct and digital creative agencies and marketing services firms. The Standings showcase the size and breadth of the US industry through a financial ranking determined by the companies' annual direct marketing revenues. We will announce submission guidelines for the 2013 Agency Business Report online and in the magazine next year. Please email us at ABR@dmnews.com with any questions.

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