2011 Agency Business Report - Direct Marketing News

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Marketing agencies gain momentum headed out of recession

Rose Gordon, Frank Washkuch

Agencies finished last year with improved revenues and are racing to scoop up new business as marketers begin to shop again. This year, as Direct Marketing News interviewed executives at dozens of the leading firms, the message we heard over and over again was "revenues are back."

Profiles

Creative Agencies

These direct and digital marketing agencies offer strategic counsel and creative services to clients, including interactive campaigns, mobile, email, e-commerce services, DRTV, CRM and mail. These 18 firms are at the top of their field.

Marketing Services

Data resides at the heart of all direct marketing agencies, but those that grew up in marketing services excel at it. These firms offer services ranging from database management and CRM programs to predictive modeling, and many are adding creative and social media services to their suite of capabilities.

Agency Rankings

Direct marketing standings

Download a pdf of the top US agencies, ranked by reportable US revenue. The list also includes staff turnover rates and key clients for 42 agencies.

Submit your agency

The Direct Marketing News Agency Business Report is produced annually. It includes profiles of direct and digital creative agencies and marketing services firms. The Standings showcase the size and breadth of the US industry through a financial ranking determined by the companies' annual direct marketing revenues. We will announce submission guidelines for the 2012 Agency Business Report online and in the magazine next year. Please email us at ABR@dmnews.com with any questions.