Agencies finished last year with improved revenues and are racing to scoop up new business as marketers begin to shop again. This year, as Direct Marketing News interviewed executives at dozens of the leading firms, the message we heard over and over again was "revenues are back."
These direct and digital marketing agencies offer strategic counsel and creative services to clients, including interactive campaigns, mobile, email, e-commerce services, DRTV, CRM and mail. These 18 firms are at the top of their field.
Data resides at the heart of all direct marketing agencies, but those that grew up in marketing services excel at it. These firms offer services ranging from database management and CRM programs to predictive modeling, and many are adding creative and social media services to their suite of capabilities.
The inaugural Standings, which rank firms by revenues, were open to companies that operate across the direct marketing spectrum, from digital to direct mail.
Euro RSCG Worldwide 4D
Experian Marketing Services
GSI Global Marketing Services
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.