Agencies finished last year with improved revenues and are racing to scoop up new business as marketers begin to shop again. This year, as Direct Marketing News interviewed executives at dozens of the leading firms, the message we heard over and over again was "revenues are back."
These direct and digital marketing agencies offer strategic counsel and creative services to clients, including interactive campaigns, mobile, email, e-commerce services, DRTV, CRM and mail. These 18 firms are at the top of their field.
Data resides at the heart of all direct marketing agencies, but those that grew up in marketing services excel at it. These firms offer services ranging from database management and CRM programs to predictive modeling, and many are adding creative and social media services to their suite of capabilities.
2011 Agency Rankings
The inaugural Standings, which rank firms by revenues, were open to companies that operate across the direct marketing spectrum, from digital to direct mail.
Click on an Agency to Learn More
Euro RSCG Worldwide 4D
Experian Marketing Services
GSI Global Marketing Services
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.