Agency Business Report Feature

Agencies position for the rebound

Agencies position for the rebound

Marketing budgets were slashed in the recession, which led to reduced agency headcount and a strong focus on ROI. Agency leaders look to innovation and recovery for growth.

Agency Profiles

ABR 2010: 360i

ABR 2010: 360i

360i's major disciplines/capabilities include digital marketing, social media, search, behavioral targeting, Web design and development. Click headline above to view 360i's full profile, complete with capabilities and company history.

ABR 2010: 72andsunny

ABR 2010: 72andsunny

72andSunny is an interactive agency that aims to drive transactions by making brands matter in culture. The full-service marketing and advertising company has offices in Los Angeles and Amsterdam. Click headline above to view 72andsunny's full profile, complete with capabilities and company history.

ABR 2010: Accent Marketing Services

ABR 2010: Accent Marketing Services

Accent Marketing Services is known for helping its clients acquire and retain customers. Though its focus hasn't changed much since it began in 1993, the company has grown from a small shop to a company supporting 3,000 employees in 13 different locations globally. With clients in telecommunications, manufacturing, consumer products, insurance, automotive, and healthcare, Accent Marketing continues to focus on helping customers grow and maintain customers through various direct marketing channels. Click headline above to view Accent's full profile, complete with capabilities and company history.

ABR 2010: Acquirgy

ABR 2010: Acquirgy

Acquirgy is a customer acquisition marketing agency, with multichannel and integrated direct marketing capabilities both online and offline. Core disciplines include creative, DRTV, media buying and search. Click headline above to view Acquirgy's full profile, complete with capabilities and company history.

ABR 2010: Acxiom

ABR 2010: Acxiom

Founded in 1969 and now boasting more than 6,000 employees, Acxiom is perhaps the largest processor of consumer data in the world. In addition to database management, the interactive marketing service firm specializes in direct marketing, customer data integration, IT services, digital marketing, risk mitigation and consulting. Click headline above to view Acxiom's full profile, complete with capabilities and company history.

ABR 2010: Agency.com

ABR 2010: Agency.com

Agency.com's major disciplines are digital strategy, marketing strategies, brand engagement, digital display advertising (creative, media buying and planning), Web site development, mobile marketing, digital out-of-home, eCRM and e-mail, rich media, social media and networking, performance optimization, SEO and SEM. Click headline above to view Agency.com's full profile, complete with capabilities and company history.

ABR 2010: Aegis

ABR 2010: Aegis

With two operating businesses, Aegis Media and Synovate, Aegis' capabilities include market insight and communications strategy, through digital creative execution and website design and build, to media planning and buying, brand tracking and marketing analytics.

ABR 2010: AKQA

ABR 2010: AKQA

Founded in 1990 as Citron Haligman Bedecarre, an Internet consulting firm, AKQA became the global digital firm that it is today in 2001, after CHB acquired three other companies - AKQA, an independent Internet development company; Magnet, a Washington D.C.-based developer and e-commerce specialist; and AdInc, a Singaporean new media agency. Click headline above to view AKQA's full profile, complete with capabilities and company history.

ABR 2010: Anderson Direct Marketing

ABR 2010: Anderson Direct Marketing

Anderson Direct is a full-service direct marketing company specializing in data processing and acquisition, printing services and workflows. Click headline above to view Anderson's full profile, complete with capabilities and company history.

ABR 2010: Arc Worldwide

ABR 2010: Arc Worldwide

Arc's major disciplines include digital communications, direct and database marketing, and promotions. Click headline above to view Arc Worldwide's full profile, complete with capabilities and company history.

ABR 2010: Atmosphere Proximity

ABR 2010: Atmosphere Proximity

Atmosphere is the headquarters of Proximity North America and is a full-service digital marketing company whose core focus is building brand preference through the digital channel. Click headline above to view Atmosphere's full profile, complete with capabilities and company history.

ABR 2010: Aspen Marketing Services

ABR 2010: Aspen Marketing Services

Aspen specializes in response and engagement marketing, with engagement efforts leading to more response-driven behavior. Disciplines include digital, Hispanic, events and analytics. Click headline above to view Aspen's full profile, complete with capabilities and company history.

ABR 2010: Brewer Direct

ABR 2010: Brewer Direct

Brewer Direct is a full-service direct marketing agency and fundraising consultancy, serving nonprofit organizations, agencies and advertisers. Click headline above to view Brewer's full profile, complete with capabilities and company history.

ABR 2010: Campbell-Ewald

ABR 2010: Campbell-Ewald

In 1911, Frank Campbell and Henry Ewald merged their individual Detroit companies to form Campbell-Ewald, with Chevrolet becoming the agency's first client in 1919. Campbell-Ewald specializes in both traditional and digital channels. Click headline above to view Campbell-Ewald's full profile, complete with capabilities and company history.

ABR 2010: Carat USA Inc.

ABR 2010: Carat USA Inc.

Carat is a digital agency with media planning and buying capabilities as well as a research platform. Click headline above to view Carat's full profile, complete with capabilities and company history.

ABR 2010: Carlson Marketing

ABR 2010: Carlson Marketing

Founded in 1938, Carlson is one of the oldest agencies in the space. It has deep roots in CRM, brand loyalty and engagement and continues to look forward in the digital space by increasing efforts in social media, interactive marketing and mobile. The company prides itself on its rich heritage in the direct marketing space and its focus on analytics and database services. Click headline above to view Carlson's full profile, complete with capabilities and company history.

ABR 2010: Catalyst Direct

ABR 2010: Catalyst Direct

Catalyst is a direct marketing agency founded in 1990 that has adapted to the evolving digital landscape in recent years. The agency now specializes in strategy, analytics, creative, interactive, database and search marketing. Click headline above to view Catalyst's full profile, complete with capabilities and company history.

ABR 2010: CCG Marketing Solutions

CCG began as a fulfillment company, filling orders for sales and promotional materials, branch offices, brokers, distributors and customers, and has evolved its capabilities based on client needs to become a full-service marketing communications support company. Click headline above to view CCG's full profile, complete with capabilities and company history.

ABR 2010: Convio, Inc

ABR 2010: Convio, Inc

Convio serves the nonprofit sector by providing technology, software and marketing services including research, data integration and Web development. Click headline above to view Convio's full profile, complete with capabilities and company history.

ABR 2010: createthe group

ABR 2010: createthe group

An interactive agency in the fashion and retail market, createthe group serves mainly luxury fashion brands online presence, including e-commerce Web sites and experiential design elements. Click headline above to view createthe group's full profile, complete with capabilities and company history.

ABR 2010: Crispin, Porter + Bogusky

ABR 2010: Crispin, Porter + Bogusky

Part of MDC Partners and best known for its use of viral marketing in campaigns for major brands, CP+B aims to give brands a presence in the interactive, social and viral landscapes. Click headline above to view CP+B's full profile, complete with capabilities and company history.

ABR 2010: Critical Mass Calgary

ABR 2010: Critical Mass Calgary

Critical Mass may be a "purely digital" agency, but that doesn't mean their approach is simplistic. The agency has created multiple special divisions to keep up with major trends in the industry: one to track distribution of campaigns across multiple digital touchpoints, another focused on consumers' feedback and a third concentrating on analytics. Click headline above to view Critical Mass' full profile, complete with capabilities and company history.

ABR 2010: Crossbow Group

ABR 2010: Crossbow Group

Crossbow Group is a full service marketing communications firm that excels at developing strategic and creative marketing solutions that overcome the complex challenges associated with acquiring, retaining and managing customer relationships. Crossbow measurably integrates communications across digital, direct and social media channels and platforms. Click headline above to view Crossbow's full profile, complete with capabilities and company history.

ABR 2010: DataLab USA

ABR 2010: DataLab USA

DataLab USA is a database company specializing in predictive modeling, data warehousing, analysis and list management. Click headline above to view DataLab's full profile, complete with capabilities and company history.

ABR 2010: David & Goliath

ABR 2010: David & Goliath

D&G is a full-service independent agency with offices in Los Angeles, London and Frankfurt that aims to help brands challenge overcome their biggest marketing problems. Click headline above to view David & Goliath's full profile, complete with capabilities and company history.

ABR 2010: Digitas

ABR 2010: Digitas

While Digitas is currently a digital agency leader, its roots are in direct marketing - it was founded in 1980 as Bronner Slosberg Humphrey, which became a leading DM firm with offerings ranging from DRTV and direct mail to print and alternative media. As digital grew and the Internet became an incredible reach vehicle, the company realized brands must engage consumers in conversation online. The agency prides itself in its ability to bring together the best qualities of its traditional direct heritage and its understanding of the digital world. Click headline above to view Digitas' full profile, complete with capabilities and company history.

ABR 2010: Digitas Health

ABR 2010: Digitas Health

Part of Digitas and Publicis Groupe's Vivaki network, Digitas Health helps build healthcare brands that patients, healthcare professionals and caregivers can turn to and recommend to others. Click headline above to view Digitas Health's' full profile, complete with capabilities and company history

ABR 2010: Direct Group

ABR 2010: Direct Group

Direct Group is a full-service agency with capabilities ranging from data and production to delivery and response management. Click headline above to view Direct Group's full profile, complete with capabilities and company history.

ABR 2010: Direct Partners

ABR 2010: Direct Partners

Direct Partners' major disciplines include digital and offline direct communications; database creation, analysis and maintenance. Click headline above to view Direct Partners' full profile, complete with capabilities and company history.

ABR 2010: DMW Worldwide, LLC

ABR 2010: DMW Worldwide, LLC

DMW Worldwide's major disciplines include direct, DRTV and digital. Click headline above to view DMW's full profile, complete with capabilities and company history.

ABR 2010: Draftfcb

ABR 2010: Draftfcb

Draftfcb is a study in contradictions: It is old, if you consider its start in 1873 as an ad brokerage, but it is new in that Draft and fcb were just combined under parent Interpublic in 2006. It is a traditional advertising agency, strong in brand building, and it is a cutting-edge full-service direct agency, with capabilities in mobile, CRM, search and predictive analytics. Draftfcb prizes creative work, but also sticks to the data-driven basics of direct. Click headline above to view Draftfcb's full profile, complete with capabilities and company history.

ABR 2010: Engauge

ABR 2010: Engauge

Engauge's major disciplines include direct and database marketing; digital marketing; traditional marketing; brand identity; experiential marketing; brand strategy; and behavioral research. Click headline above to view Engauge's full profile, complete with capabilities and company history.

ABR 2010: Epsilon

ABR 2010: Epsilon

Epsilon offers creative work, e-mail, database and loyalty, predictive modeling and analytics, consulting, SEO, direct mail and other services through its three business divisions: the Purple@Epsilon agency, Marketing Technology and Data Services. The agency's drive for data is deep — its parent company is Alliance Data Systems, and, Taleen Ghazarian, SVP, strategy and planning, notes, "The essence of Epsilon is really data-driven multichannel marketing that can create measurable results for our clients." Click headline above to view Epsilon's full profile, complete with capabilities and company history.

ABR 2010: Euro RSCG

ABR 2010: Euro RSCG

EuroRSCG was founded in 1991 with a technology focus and sees itself as a leader in the tech revolution. Today, the agency prides itself on telling brand stories through digital experiences that resonate enough with consumers that they want to pass that story on through digital media. By fully integrating its 'digital at the core' philosophy, Euro is one of the fastest growing digital agencies and is owned by Havas, a worldwide advertising and communications group. Click headline above to view EuroRSCG's full profile, complete with capabilities and company history.

ABR 2010: Experian

ABR 2010: Experian

Experian is a database and CR m company whose resources extend to all verticals. Geographic, demographic, financial and lifestyle information inform the business decisions of marketers, particularly financial services clients. Click headline above to view Experian's full profile, complete with capabilities and company history

ABR 2010: Focus/FGW

ABR 2010: Focus/FGW

Focus' major capabilities/disciplines include segmentation, RFM, modeling, threshold analysis, customer retention/predictive churn, targeted e-mail, database hygiene and maintenance and creative services. Click headline above to view Focus' full profile, complete with capabilities and company history.

ABR 2010: GyroHSR

ABR 2010: GyroHSR

GyroHSR features direct, digital and database/CRM , specializing in the business-to-business and healthcare spaces. Click headline above to view GyroHSR's full profile, complete with capabilities and company history.

ABR 2010: G2 Direct & Digital NYC

ABR 2010: G2 Direct & Digital NYC

G2 Direct & Digital is one of the largest direct and digital communications agencies in the world, and is part of the G2 global network of companies. Founded by George Wiedemann in 1979, the agency has been in business for 30 years and has a breadth of services for brands looking to leverage direct channels. Formerly known as Grey Direct, in 2006 the agency became G2 Direct & Digital to better reflect its growing presence in interactive marketing and to provide a more synchronized offering to its clients. Click headline above to view G2's full profile, complete with capabilities and company history.

ABR 2010: Goodby Silverstein & Partners

ABR 2010: Goodby Silverstein & Partners

Goodby specializes in strategic and marketing counsel; creative development; account planning and management; broadcast and print production; media planning and print media buying; full-service interactive group; naming; packaging design; collateral; sales videos; and promotional materials. Click headline above to view Goodby's full profile, complete with capabilities and company history.

ABR 2010: Grizzard Communications Group, Inc.

ABR 2010: Grizzard Communications Group, Inc.

Grizzard Communications Group is a digital, interactive and direct response marketing firm specializing in nonprofits. Click headline above to view Grizzard's full profile, complete with capabilities and company history.

ABR 2010: Hacker Group

ABR 2010: Hacker Group

Hacker Group started off as a direct mail agency in 1986 but quickly evolved into a multichannel direct response agency that prides itself on its analytics and data capabilities. The agency is so focused on measurability that it has developed a proprietary methodology called PowerTest, which rapidly tests several campaign elements at once. Click headline above to view Hacker Group's full profile, complete with capabilities and company history.

ABR 2010: hawkeye

ABR 2010: hawkeye

Hawkeye has a strong heritage in data analytics and disseminating complex information to large customer bases, with dedicated practices for the financial services and high-tech arenas. Four years ago, digital work accounted for 10% of the business, while today it's 65% of what the agency does, including developing products in the social networking and personalized URL spaces. Click headline above to view Hawkeye's full profile, complete with capabilities and company history.

ABR 2010: Hill Holliday

ABR 2010: Hill Holliday

Founded in Boston in 1968 by Jack Connors, Jay Hill, Alan Holliday and Steve Cosmopulos, Hill Holliday is a communications agency specializing in digital, search, e-mail and direct mail. For 38 years, Connors was the driving force behind the agency's rise to national prominence before selling the agency to Interpublic in 1997. Current CEO Mike Sheehan now leads the Boston-based agency. Click headline above to view Hill Holliday's full profile, complete with capabilities and company history.

ABR 2010: iCrossing

ABR 2010: iCrossing

ICrossing has its roots in natural search but has since expanded to be a robust digital agency incorporating everything from paid search and social media to mobile and analytics. The agency has a search-centric focus and believes search is the common thread that binds all marketing media together. Click headline above to view iCrossing's full profile, complete with capabilities and company history.

ABR 2010: imc2

ABR 2010: imc2

IMC2 is a large, independent digital agency with strength in developing online strategies for clients, including many from the consumer packaged goods and pharmaceutical industries. A notable stable of proprietary tools help translate strategy into effective customer engagements. The agency's work for Alli is considered best-of-breed at engaging consumers using social media. Click headline above to view IMC2's full profile, complete with capabilities and company history.

ABR 2010: Intermarkets, Inc.

Intermarkets is an independent advertising sales management firm for Web site publishers, with advertising sales, media buying, custom content, software and ad serving capabilities. Click headline above to view Intermarkets' full profile, complete with capabilities and company history.

ABR 2010: JWT

ABR 2010: JWT

WPP-owned JWT is a global marketing communications network with offices in 90 countries. Click headline above to view JWT's full profile, complete with capabilities and company history.

ABR 2010: LCH Direct, Inc.

ABR 2010: LCH Direct, Inc.

LCH Direct offers catalog design and marketing, e-commerce, direct mail and online services. Click headline above to view LCH Direct's full profile, complete with capabilities and company history.

ABR 2010: Javelin Direct

ABR 2010: Javelin Direct

Although Javelin Direct of Irving, Texas was officially formed in 2004 from an Omnicom Group agency to handle a conflicting account, the core leadership team has been together since 2000. Javelin is a full-service direct marketing firm, with a focus on mobile marketing and analytics as well as traditional direct marketing methods. Click headline above to view Javelin's full profile, complete with capabilities and company history.

ABR 2010: Lockard & Wechsler Direct

ABR 2010: Lockard & Wechsler Direct

Lockard & Wechsler is a full-service direct marketing agency with 40 years experience in DRTV, print, digital and alternative media. Click headline above to view Lockard & Wechsler's full profile, complete with capabilities and company history.

ABR 2010: Magnani Caruso Dutton

Magnani Caruso Dutton is an independent interactive agency located in New York. Click headline above to view Magnani Caruso Dutton's full profile, complete with capabilities and company history.

ABR 2010: marketingworks, inc.

ABR 2010: marketingworks, inc.

Marketingworks is a Los Angeles-based agency with expertise in social media. Click headline above to view Marketingworks' full profile, complete with capabilities and company history.

ABR 2010: Mason Zimbler

ABR 2010: Mason Zimbler

A Harte-Hanks company, Mason Zimbler is an interactive agency with services in digital, advertising, direct marketing, corporate branding and sales and promotion. Clients include Microsoft, Adobe, Dell and Toshiba. Click headline above to view Mason Zimbler's full profile, complete with capabilities and company history.

ABR 2010: Mcgarrybowen

ABR 2010: Mcgarrybowen

A Dentsu company, Mcgarrybowen is a full service ad agency that focuses on building relationships with its customers. Clients include Verizon, Marriott, Crayola and Kraft. Click headline above to view Mcgarrybowen's full profile, complete with capabilities and company history.

ABR 2010: Media Horizons, Inc.

ABR 2010: Media Horizons, Inc.

Media Horizons Inc. is an independently owned direct marketing agency that focuses on analytics and measurement. Their clients include Barnes and Noble, Staples and American Express. Click headline above to view Media Horizons Inc.'s full profile, complete with capabilities and company history.

ABR 2010: Merkle

ABR 2010: Merkle

Merkle puts itself at the intersection of qualitative and quantitative marketing approaches, with a strong heritage in marketing analytics complemented by numerous technology platforms intended to massage that data and inform the marketing process. All of this is supported by a strong agency services group that was recently centralized, bringing together the firm's creative and production management resources in one location. Click headline above to view Merkle's full profile, complete with capabilities and company history.

ABR 2010: Moxie Interactive

ABR 2010: Moxie Interactive

Moxie Interactive is an interactive agency with clients like Verizon Wireless, Coca-Cola and Maybelline NY on their roster. Click headline above to view Moxie Interactive's full profile, complete with capabilities and company history.

ABR 2010: MRM Worldwide

As brands increasingly seek out highly targeted and measurable digital marketing solutions, MRM seeks to produce creative campaigns for its clients, through e-mail, search, online advertising, social media marketing or response-driven direct mail. The agency also has over 200 employees dedicated to data and analytics, including data strategists and statisticians. Click headline above to view MRM's full profile, complete with capabilities and company history.

ABR 2010: OgilvyOne Worldwide

ABR 2010: OgilvyOne Worldwide

Ogilvy North America's direct marketing arm is one of the oldest and most storied direct marketing agencies in the American marketing landscape, launched more than 35 years ago by advertising icon David Ogilvy. Taking the lead once again, OgilvyOne was an Internet pioneer, launching an interactive practice in the 1980's that is today a leading digital agency. Known as OgilvyInteractive, it is tightly integrated into all of the agency's client offerings. Click headline above to view OgilvyOne's full profile, complete with capabilities and company history.

ABR 2010: Organic, Inc

ABR 2010: Organic, Inc

Founded as a Web design business in 1993, Organic placed the first banner ad on Hotwired.com, Wired Magazine's early online presence. Organic was an early pioneer in Web design, e-commerce and is even famed for designing Yahoo's iconic label. But the agency has since spread its expertise from Web design into a full-fledged interactive agency well known for its work digital work that aims to reach users and engage them with experiences. Click headline above to view Organic's full profile, complete with capabilities and company history.

ABR 2010: ParadyszMatera

ABR 2010: ParadyszMatera

ParadyszMatera is a customer acquisition firm with services in direct mail, analytics, insert and print media, as well as online marketing. Clients include March of Dimes, America Online, and the Taylor Gifts Catalog. Click headline above to view ParadyszMatera's full profile, complete with capabilities and company history.

ABR 2010: Protocol Integrated Direct Marketing

Protocol is a direct marketing agency with contact center services, case management and monitoring services, as well as marketing tools. The agency has more than 2,200 employees in 8 locations across the U.S. and internationally. Click headline above to view Protocol Integrated Direct Marketing's full profile, complete with capabilities and company history.

ABR 2010: Publicis Modem

ABR 2010: Publicis Modem

Publicis Modem, a Publicis Groupe company, is a digital and direct marketing agency. The agency has more than 1,000 employees in offices around the world. Clients include AOL, Blue Cross of California and Heineken. Click headline above to view Publicis Modem's full profile, complete with capabilities and company history.

ABR 2010: Rauxa Direct

ABR 2010: Rauxa Direct

Rauxa Direct is a direct marketing agency working at the strategic planning and production stages in areas such as database marketing, direct mail, DRTV, mobile, SEO, CRM, among other specialties. The firm has almost 200 people working in four US locations.

ABR 2010: Rapp

ABR 2010: Rapp

Known for decades for its attention to CRM and data analytics as well as its media planning, Rapp has found the digital revolution to suit its business well. Rooted in direct marketing principles, the agency is taking its strengths in measurement and applying them to the digital world, making it one of the top direct agencies. Click headline above to view Rapp's full profile, complete with capabilities and company history.

ABR 2010: Razorfish

ABR 2010: Razorfish

Formed in 1995 in New York as a small online marketing firm, which soon received backing from Omnicom. After being acquired by SBI Group and then aQuantive (which had previously combined with agency Avenue A), the result was Avenue A/Razorfish — but when Microsoft the agency in 2008, it dropped the Avenue A branding. Publicis acquired Razorfish from Microsoft last year. Known for its full integration of marketing and technology, Razorfish is a soup-to-nuts agency that encompasses both the art and the science of DM. Click headline above to view Razorfish's full profile, complete with capabilities and company history.

ABR 2010: Razorfish Health

ABR 2010: Razorfish Health

Razorfish Health was spun off from digital agency Razorfish as a standalone unit in March 2010 to focus on interactive online marketing for pharma, health and wellness clients. Part of the Publicis family, it is based in Philadelphia.

ABR 2010: R/GA

ABR 2010: R/GA

R/GA is an independent creative and interactive agency founded more than 30 years ago. Its expertise lies in digital, mobile, retail and out-of-home. R/GA maintains offices in New York, San Francisco, London and Brazil.

ABR 2010: Richards Relationship Marketing

ABR 2010: Richards Relationship Marketing

Richards Relationship Marketing delivers direct marketing, CRM, customer profiling/segmentation and marketing consulting solutions to its clients. The independent Dallas, TX-based champions its ability to develop customized, data-driven strategy.

ABR 2010: Roberts Communications

ABR 2010: Roberts Communications

Roberts Communications is an ad agency with particular expertise in the b-to-b, financial and healthcare segments. Its range of services spans the marketing discipline from planning and research to direct marketing, print and TV ads, digital/web and PR. The Rochester, NY-firm was founded nearly 40 years ago and has more than 70 employees.

ABR 2010: Rosetta

ABR 2010: Rosetta

Rosetta was already a force in direct marketing, thanks in large part to its proprietary personality segmentation platform. Since acquiring Brulant last year, the agency added strong transactional capabilities to the mix. Today, Rosetta is one of the largest independent interactive agencies with strong legs in healthcare, consumer products and retail as well as financial services. Click headline above to view Rosetta's full profile, complete with capabilities and company history.

ABR 2010: Russ Reid Company

ABR 2010: Russ Reid Company

Russ Reid Company specializes in helping nonprofits meet fundraising goals through direct response mailings and federal advocacy. Its clients include hospitals, environmental organizations, trade associations, and local governments.

ABR 2010: SapientNitro

ABR 2010: SapientNitro

Sapient's SapientNitro interactive division offers multichannel marketing, including social, e-mail and search, as well as research and creative. The publicly traded firm was founded in 1991 and has grown to include three consulting divisions, 7,000 people and 30 offices around the globe, including more than a dozen in the US.

ABR 2010: Schawk Retail Marketing

ABR 2010: Schawk Retail Marketing

Schawk Retail Marketing can trace its brand marketing lineage back more than five decades to its foundation as a printing platemaking business. The firm now offers services including brand consulting, strategic planning, conception and design of branded material and oversight of the premedia service. The company has employees in the US, Canada, Mexico, Europe and the Asia-Pacific region.

ABR 2010: Sigma Marketing Group

ABR 2010: Sigma Marketing Group

Rochester, NY-based Sigma Marketing Group was founded in 1985 as a marketing consulting firm. Today it is a full-service database marketing company for a national client base of Fortune 100 clients. Key clients include AAA, Avaya, Chase, BMW, Citi, Xerox and Kodak.

ABR 2010: SolutionSet

ABR 2010: SolutionSet

Haggin Marketing combined its four business groups and rebranded itself SolutionSet in October 2009. The rebranding reflected its strategic plan to maximize its services across digital, direct, retail and database marketing. The Chicago- and Mill Valley, CA-based company has more than 400 employees at six offices in the US.

ABR 2010: T3

ABR 2010: T3

Austin, TX-based T3 bills itself as more of a "think tank" than an agency. The integrated advertising firm, which also has media, search, creative and analytics services, has satellite offices in New York and San Francisco. Its clients include Ford, UPS, JCPenney and Microsoft.

ABR 2010: Targetbase

ABR 2010: Targetbase

Founded 30 years ago as a division of MARC Research, Targetbase has always had a strong focus in analytics. Today, the agency works to keep brand messaging relevant in the online and offline space. Using its robust background in data, Scholes says the company has a "listen, respond, and listen again" approach, so digital campaigns can be part of a continuous loop — dynamic and updated on the fly. Click headline above to view Targetbase's full profile, complete with capabilities and company history.

ABR 2010: Tequila

New York-based Tequila offers a range of branding and advertising services, including strategic planning and brand stewardship, relationship marketing, interactive marketing, shopper marketing, promotions and events and event and sponsorship management.

ABR 2010: Tribal DDB New York

ABR 2010: Tribal DDB New York

Since its founding in 2000, Tribal DDB has grown from a group of 18 independent b-to-b businesses into a top global interactive agency. Though its broad focus is creative digital marketing, Tribal DDB offers specialized services in nine "Centers of Excellence" that include Health, Mobile, eCommerce and Gaming. Click headline above to view Tribal's full profile, complete with capabilities and company history.

ABR 2010: Unit 7

ABR 2010: Unit 7

A leader in relationship marketing, Unit 7 recently introduced the Trust Relationship Marketing platform to address the breakdown in trust between consumers and brands. Already, 85% of new revenue is tracking to the platform and Unit 7 is attracting clients outside of its core technology, financial and pharmaceutical businesses. Reliant Energy's relationship marketing business is a recent notable win. Click headline above to view Unit 7's full profile, complete with capabilities and company history.

ABR 2010: Valassis Communications, Inc.

ABR 2010: Valassis Communications, Inc.

Located in Livonia, MI, this marketing agency works with CPG brands, retailers and food service providers. Chief among its suite of services are offering coupon deals via Redplum Media as well as driving mail delivery to a database of 150 million addresses. Click headline above to view Valassis' full profile, complete with capabilities and company history.

ABR 2010: WebMetro

ABR 2010: WebMetro

This internet marketing agency develops and executes ecommerce operations for clients running the gamut from small firms to Fortune 500 corporations. WebMetro also leverages methodology to compare shopping sites to maximize ROI for clients. Click headline above to view WebMetro's full profile, complete with capabilities and company history.

ABR 2010: Wilde Agency

ABR 2010: Wilde Agency

Serving blue-chips clients such as Hewlett-Packard, the Holliston, MA-based Zeta Interactive is a leading direct marketing agency. Among its arsenal of specialties are data and direct response management, list procurement and acquisition strategy. Click headline above to view Wilde's full profile, complete with capabilities and company history. .

ABR 2010: Wunderman

ABR 2010: Wunderman

As the agency that bears the name of the legendary Lester Wunderman, who is credited with coining the phrase "direct marketing," it's no surprise that the science of direct is soul of what this agency does - though much of its work today revolves around digital, mobile, data analytics, e-mail as well as direct mail. The agency traces its roots to 1958 when it was founded as Wunderman, Ricotta, & Kline by three veteran ad men. In 1973, it was acquired by Young & Rubicam. Click headline above to view Wunderman's full profile, complete with capabilities and company history.

ABR 2010: Zeta Interactive

ABR 2010: Zeta Interactive

Major disciplines/capabilities include digital marketing, including e-mail, Web development, social media and analytics. Click headline above to view Zeta's full profile, complete with capabilities and company history.

ABR 2010: Tacito Direct Marketing

TaCito Direct has a history of more than 25 years serving three tiers of the automotive market, including OEMs, dealer groups, dealer ad associations, ad agencies and individual dealers. It is among the top 35 direct response firms in the US, and the largest to all three levels of the automotive marketing. The firm produces and mails more than 30 million targeted impressions annually.

ABR 2010: The Agency Inside Harte-Hanks

ABR 2010: The Agency Inside Harte-Hanks

This CRM agency serves some of the world's top pharma, retail, auto and health insurance brands Well versed in spearheading multichannel initiatives, this agency places a special emphasis on delivering effective and innovative e-mail marketing solutions. Click headline above to view The Agency Inside Harte-Hate's full profile, complete with capabilities and company history.

ABR 2010: The Kern Organization

ABR 2010: The Kern Organization

Based in Woodland Hill, CA, The Kern Organization is a fully integrated online and offline direct marketing agency. Offering services in the b2b sector, the agency serves industries in energy, financial services, insurance, wireless, healthcare and entertainment. Click headline above to view The Kern Organizations' full profile, complete with capabilities and company history.

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