The new age of direct marketing agencies

The new age of direct marketing agencies

In DMNews' first annual Agency Business Report, we found that DM agencies continue to evolve in order to stay relevant in a complex age of cross-channel marketing.

Agency Profiles

ABR 2009: 360i

360i's major disciplines/capabilities include digital marketing, social media, search, behavioral targeting, Web design and development. Click headline above to view 360i's full profile, complete with capabilities and company history.

ABR 2009: Accent Marketing Services

ABR 2009: Accent Marketing Services

With 15 years in the marketing services business, Accent Marketing Services is known for helping its clients acquire and retain customers. Though its focus hasn't changed much since it began in 1993, the company has grown from a small shop to a company supporting 3,000 employees in 13 different locations globally. With clients in telecommunications, manufacturing, consumer products, insurance, automotive, and healthcare, Accent Marketing continues to focus on helping customers grow and maintain its customer base through various direct marketing channels. Click headline above to view Accent's full profile, complete with capabilities and company history.

ABR 2009: Acxiom

ABR 2009: Acxiom

Founded in 1969 and now boasting more than 6,000 employees, Acxiom is perhaps the largest processor of consumer data in the world. In addition to database management, the interactive marketing service firm specializes in direct marketing, customer data integration, IT services, digital marketing, risk mitigation and consulting. Click headline above to view Acxiom's full profile, complete with capabilities and company history.

ABR 2009: Agency.com

Agency.com's major disciplines are digital strategy, marketing strategies, brand engagement, digital display advertising (creative, media buying and planning), Web site development, mobile marketing, digital out-of-home, eCRM and e-mail, rich media, social media and networking, performance optimization, SEO and SEM. Click headline above to view Agency.com's full profile, complete with capabilities and company history.

ABR 2009: AKQA

ABR 2009: AKQA

Founded in 1990 as Citron Haligman Bedecarre, an Internet consulting firm, AKQA became the global digital firm that it is today in 2001, after CHB acquired three other companies - AKQA, an independent Internet development company; Magnet, a Washington D.C.-based developer and e-commerce specialist; and AdInc, a Singaporean new media agency. Click headline above to view AKQA's full profile, complete with capabilities and company history.

ABR 2009: Arc Worldwide

Arc's major disciplines include digital communications, direct and database marketing, promotions and shopper marketing. Click headline above to view Arc Worldwide's full profile, complete with capabilities and company history.

ABR 2009: Ascentium

Ascentium's major disciplines include digital marketing, marketing strategy, systems integration, enterprise content management, business intelligence, CRM, Web initiatives and custom development. Click headline above to view Ascentium's full profile, complete with capabilities and company history.

ABR 2009: Aspen Marketing Services

ABR 2009: Aspen Marketing Services

Aspen Marketing Services has always lived "below the line" — since its inception as a 13-agency network in 1996. Its foundations are also built in the automotive industry, thanks to its 1998 acquisition of the auto agency Creative Marketing International. These days, Aspen remains strong in the auto and direct worlds, with more auto names in its client roster than you'd see at any dealership and with core competencies defined as either "response" or "engagement" marketing on its Web site. Click headline above to view Aspen's full profile, complete with capabilities and company history.

ABR 2009: Atmosphere BBDO

Atmosphere BBDO is a full-service digital and CRM agency. Click headline above to view Atmosphere BBDO's full profile, complete with capabilities and company history.

ABR 2009: Blast Radius

Blast Radius' major disciplines include Web strategy and development; social media; and e-commerce. Click headline above to view Blast Radius' full profile, complete with capabilities and company history.

ABR 2009: Campbell-Ewald

Campbell's major disciplines are advertising, digital, direct marketing, custom publishing, event/entertainment marketing, government solutions, media planning/buying; social media, strategic analytics and strategic planning and research. Click headline above to view Campbell-Ewald's full profile, complete with capabilities and company history.

ABR 2009: Carlson Marketing

ABR 2009: Carlson Marketing

Founded in 1938, Carlson is one of the oldest agencies in the space. It has deep roots in CRM, brand loyalty and engagement and continues to look forward in the digital space by increasing efforts in social media, interactive marketing and mobile. The company prides itself on its rich heritage in the direct marketing space and its focus on analytics and database services. Click headline above to view Carlson's full profile, complete with capabilities and company history.

ABR 2009: Creative Direct Marketing Group

Creative Direct Marketing Group is a full-service direct response agency: 50% direct mail, 30% online and Web site, 15% radio/TV/video, 5% miscellaneous. Click headline above to view Creative Direct Marketing Group's full profile, complete with capabilities and company history.

ABR 2009: Critical Mass

ABR 2009: Critical Mass

Critical Mass may be a "purely digital" agency, but that doesn't mean their approach is simplistic. The agency has created multiple special divisions to keep up with major trends in the industry: one to track distribution of campaigns across multiple digital touchpoints, another focused on consumers' feedback and a third concentrating on analytics. Click headline above to view Critical Mass' full profile, complete with capabilities and company history.

ABR 2009: Digitas

ABR 2009: Digitas

While Digitas is currently a digital agency leader, its roots are in direct marketing - it was founded in 1980 as Bronner Slosberg Humphrey, which became a leading DM firm with offerings ranging from DRTV and direct mail to print and alternative media. As digital grew and the Internet became an incredible reach vehicle, the company realized brands must engage consumers in conversation online. The agency prides itself in its ability to bring together the best qualities of its traditional direct heritage and its understanding of the digital world. Click headline above to view Digitas' full profile, complete with capabilities and company history.

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