2 Southeast Agencies Merge

Share this article:
In a merger of Southeastern agencies, Newman Saylor & Gregory will combine with Chernoff/Silver & Associates to launch a new firm with 70 employees generating annual capitalized billings of $70 million.


As CNSG, the new agency will offer advertising, marketing services and public relations. Staff from the parent shops will not be laid off.


The merged agency will boast clients like Shell Oil Co. in Houston; National Bank of South Carolina in Columbia, SC; Dayton Power and Light in Dayton, OH; Avanex in Fremont, CA; McArthur & T.G. Lee Dairies in Florida and The South Carolina Education Lottery.


Newman Saylor & Gregory was founded in 1970 and Chernoff/Silver in 1974. Marvin Chernoff, Ralph Gregory and Van Newman will remain as advisers after the merger.


CNSG will have its head office at Newman Saylor & Gregory's current headquarters in Columbia, SC, with outposts in Palo Alto, CA; Orlando, FL; and Hilton Head, SC.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.