18 People in Marketing You May Not Know...but Should

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Not all influencers are well-known; that doesn't make their impact any less potent.

The CMO Whisperer

CMOs have it tougher today than ever before. Fortunately, they also have Sheryl Pattek, Forrester Research's VP and principal analyst, serving CMOs—particularly those at B2B brands.

Pattek's research focuses on areas such as the increasingly dynamic market conditions driving CMOs to develop ever more integrated marketing strategies and metrics, marketing and tech collaboration, and optimizing organizational design. She evangelizes customer centricity and challenges CMOs to use their influence to fuel business growth.

Pattek's prolific blog and research, combined with her prior executive positions at tech giants such as Canon and HP, ensures that savvy CMOs heed her advice.

–Perry Simpson

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