18 Million Germans Online, Study Says

Share this article:
DUSSELDORF, Germany -- The number of German Internet users has nearly doubled to 18 million in the past 12 months, according to a study by two German research organizations.


Gruner + Jahr's Electronic Media Service and GfK (the Society for Consumer Research) made their findings public at the first fair for online advertising and marketing held here this month.


The study said 7.8 million users are online every day and that in any given week, 72 percent of the 18 million are online at least once.


Personal e-mail and "surfing for pleasure" top the agenda of German Web users. Checking on the news and sending business e-mails rank next. Users also are interested in business news and in downloading software.


The number of women grew substantially, accounting for 38.9 percent of surfers. But in recent months, the study said, the number of women online has "stabilized."


Older Germans also have begun to flock to the Web and show the highest percentage growth rate. But, the study said, "younger, better educated and high-earning people are still over-represented" among the German surfing population.


The Internet, the study concluded, has "become an integral part of personal media use for more and more Germans."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.