10Percent turns list management over to Macromark

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10Percent.com awarded its buyers list to Macromark on April 27. The previous manager was ALC.

10Percent.com sells apparel and merchandise aimed at a gay male audience. These prospects spend an average of $77 per visit to the website. Most buyers are 35 to 55 years old.

The 79,671-universe list is available beginning at $120/M.

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