10 paths to valuable search

Share this article:

10 paths to valuable search

1. Constantly monitor the landscape to identify both opportunity and risk

2. Leverage search to communicate your messaging in response to the issue

3. Integrate SEM and PR teams to moniter emerging stories

4. Direct people to highly relevant and targeted landing pages

5. Don't ignore potential problems; your competitors certainly won't

6. Optimize releases before they go across the wire to control brand reputation

7. Research to ensure you target correctly

8. Use social media sites such as Digg and Reddit to create opportunities for virally linking success stories through companies' unique content

9. Appeal to the internet-savvy crowd by offering genuine and unique content, and not directly pitching products.

10. Track results and evaluate your progress

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.