1 Penny? Nonprofit Scored With 1-Cent Stamps
I was prospecting the great Max Hart one day and asked him about this. "Why the penny stamps, Max? Why not use a five-center? Why not use an indicia?"
"Well, Rich," he says, "we want to look like we really need the contribution, that all we can afford to buy are one-cent stamps."
I ended my pitch after I asked him what percent of his lists worked.
"After our data is complete, we discard the least profitable lists ..."
Impressive then, incredible today.
Rich Reinhart, President, List Counsellors Inc., Allentown, NJ