1-800-FREE411 Claims High Average Conversion Rates

Share this article:

When Jingle Networks Inc. launched 1-800-FREE411 last fall, who knew conversion rates for direct response advertising campaigns within the free directory assistance would outdo other media like television, radio, billboard and even Internet?

Campaigns on the free directory have had 4 percent to 6 percent average conversion rates, Jingle claims.

The service was launched in September 2005. It aims to help marketers target prospects one on one.

As of now, about 2 percent of the 18 million per day directory users have switched to this free service, which offers callers an ad related to whatever they are searching within directory assistance.

Advertisers like 1-800-FLOWERS.com and National Locksmith are advertising through this channel.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.