1-800-Flowers.com launches Blackberry store

1-800-Flowers.com this week launched a mobile store available on Blackberry smartphones.

The new Mobile Gift Center, a Blackberry application, is designed to provide quick access to customers on the run or who need a last-minute gift, according to the company.

"It is clear to us that our customers are seeking innovative solutions to help them connect and express themselves to the important people in their lives while they are on the go," said Jim McCann, CEO and founder of 1-800-Flowers.com, in a statement.

The Mobile Gift Center can integrate with other applications on a BlackBerry smartphone, including the address book, the company said.