1-800-FLOWERS, Martha Stewart team up

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1-800-FLOWERS.COM Inc. said today that it will be launching a partnership with Martha Stewart Living Omnimedia Inc. in April for an exclusive co-branded floral, plant and gift program called Martha Stewart for 1-800-Flowers.com.

“This partnership will leverage the best of both brands - lifestyle icon Martha Stewart's unparalleled design talent with our company's relationships with our millions of customers and our unique same-day, any-day distribution capabilities,” said Jim McCann, CEO of 1-800-FLOWERS.COM, in a statement.

The news was part of the company’s second quarter financial results release, which indicated that 1-800-FLOWERS.COM’s revenues increased 1.3% during the fiscal second quarter ended Dec. 30 for a total of $329.9 million.

During the second quarter, the company attracted approximately 1.3 million new customers, of whom 67%, or more than 845,000, came to the company through is online channels. Approximately 2.8 million customers placed orders during the quarter, of which 54.4 percent were repeat customers.

--Chantal Todé

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