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Latest Industry News

Source Interlink releases two new lists through Specialists

March 12, 2010

Source Interlink Media has released two new lists, Source Interlink Media Product Buyers Masterfile and Source Interlink Media Seniors Masterfile, through manager Specialists Marketing Services.
 

Chevy test drives social and mobile at SXSW

Dianna Dilworth March 12, 2010

GM is testing mobile and social marketing tactics for its Chevrolet brand at South by Southwest (SXSW) this week. The goal is to reach new audiences at the interactive conference and music festival.
 

Mail loses ground to digital post-recovery

Mary Elizabeth Hurn March 12, 2010

Direct marketers are beginning to see green shoots of economic recovery, but the media mix continues to shift and experts predict direct mail will never regain its dominance.
 

Brands tip off direct campaigns

Dianna Dilworth March 12, 2010

Intel, CBS Sports and H&R Block are taking advantage of the NCAA tournament to interact with consumers through a mix of channels, including more mobile marketing than previous years.
 

DMA, American Catalog Mailers Association pledge team effort on postal issues

Frank Washkuch March 11, 2010

Trade groups the Direct Marketing Association and the American Catalog Mailers Association pledged to work together on postal issues on March 11.
 
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