1-800-Flowers Adds .com to Name, Will File for IPO
A company spokesman said he could not disclose the actual number of pieces of common stock that will be made available or the reason for changing the name.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.