1-800-Flowers Adds .com to Name, Will File for IPO
A company spokesman said he could not disclose the actual number of pieces of common stock that will be made available or the reason for changing the name.
Industry experts explore the value in a person's cyber identity for marketers.
The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.