1-800 Contacts Selects Saatchi & Saatchi as National Agency
1-800 Contacts, which sells contact lenses through direct mail and other direct-response advertising vehicles, had sales of about $60 million last year, the company said.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.
As head of the group for 26 years, he helped establish ZIP codes and met with three U.S. presidents.