1-800 Contacts Selects Saatchi & Saatchi as National Agency
1-800 Contacts, which sells contact lenses through direct mail and other direct-response advertising vehicles, had sales of about $60 million last year, the company said.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?