1-800 Contacts Selects Saatchi & Saatchi as National Agency
1-800 Contacts, which sells contact lenses through direct mail and other direct-response advertising vehicles, had sales of about $60 million last year, the company said.
Experts recommend where marketers should focus their learning next year—everything from mobile to predictive analytics and from integration to partnership make the list.
Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.
Give the gift of simplicity this holiday season.