1-800 Contacts Selects Saatchi & Saatchi as National Agency

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Direct marketer 1-800 Contacts Inc., Draper, UT, selected Saatchi & Saatchi as its first national advertising agency of record. The company said Saatchi & Saatchi, which will handle the account from its San Francisco office, will be responsible for TV and Internet advertising and will assist with direct marketing and public relations. A national consumer campaign is expected to kick off in the second half of the year.


1-800 Contacts, which sells contact lenses through direct mail and other direct-response advertising vehicles, had sales of about $60 million last year, the company said.

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