Recent Articles
December 12, 2008
DMNews is seeking submissions for its upcoming 2009 Essential Guide to Lists, Database Marketing and Data Services, which will be published on January 26, 2009. Lists and databases are key components that drive direct marketing campaigns, and developments in technology and audience behavior mean that this is a truly dynamic area. In this Essential Guide, DMNews will showcase these latest trends through expert opinion and original articles.
December 08, 2008
Magazine publishers utilize inserts constantly. They may not know it, but those subscription renewal cards that fall out of the pages of a reader's favorite magazine are inserts — and can be valuable to a smart marketer. For instance, consider repositioning those 3x5 cards and using them to acquire new customers in other media vehicles, like catalogs. That's what we call "insert media."
November 17, 2008
TNS, a global market information and insight group, has announced the launch of what it called a new generation of online advertising monitoring tools. The program combines cookie tracking technology with TNS' 6th Dimension Panel to enable accurate analysis of online ad consumption.
November 10, 2008
ETargetMedia.com has introduced the Organic Lifestyle and Natural Product Buyers list to the market.
November 03, 2008
Direct Media Inc. has introduced the Newport News Lifelines list to the market. This list is comprised of individuals interested in purchasing clothing through seasonal catalogs.
October 23, 2008
Lett Direct Inc. Bethany Beach, DE, and Marketsmith Inc. of Morristown, NJ, have signed an agreement to offer joint services.
September 22, 2008
The Services Group has introduced the Pet Lovers list to the market. These are business executives who enjoy spending time with their dogs, cats, or both while working at home.
September 05, 2008
The Nasdaq Listing Qualifications Panel has issued a public reprimand to database marketing giant InfoGroup.
August 22, 2008
Vinod Gupta, CEO of InfoGroup, resigned from his executive position at the firm he founded in 1972 on August 21. His action was part of a settlement agreement relating to a shareholder lawsuit, according to a report filed with the US Securities and Exchange Commission.
July 22, 2008
Millard Group, Inc. has introduced Mobiledirect — Canada, a text message list, to the market. This is a double opt-in list that targets Canadian mobile users on their cell phones, smartphones and mobile devices.