Recent Articles

DMNews seeks submissions for 2009 List & Database Guide

December 12, 2008

DMNews is seeking submissions for its upcoming 2009 Essential Guide to Lists, Database Marketing and Data Services, which will be published on January 26, 2009. Lists and databases are key components that drive direct marketing campaigns, and developments in technology and audience behavior mean that this is a truly dynamic area. In this Essential Guide, DMNews will showcase these latest trends through expert opinion and original articles.

New opportunities with inserts

December 08, 2008

Magazine publishers utilize inserts constantly. They may not know it, but those subscription renewal cards that fall out of the pages of a reader's favorite magazine are inserts — and can be valuable to a smart marketer. For instance, consider repositioning those 3x5 cards and using them to acquire new customers in other media vehicles, like catalogs. That's what we call "insert media."

TNS launches new digital ad effectiveness tools

November 17, 2008

TNS, a global market information and insight group, has announced the launch of what it called a new generation of online advertising monitoring tools. The program combines cookie tracking technology with TNS' 6th Dimension Panel to enable accurate analysis of online ad consumption.

Organic product buyers list available

November 10, 2008

ETargetMedia.com has introduced the Organic Lifestyle and Natural Product Buyers list to the market.

Newport News buyers list available

November 03, 2008

Direct Media Inc. has introduced the Newport News Lifelines list to the market. This list is comprised of individuals interested in purchasing clothing through seasonal catalogs.

Lett, Marketsmith announce agreement

October 23, 2008

Lett Direct Inc. Bethany Beach, DE, and Marketsmith Inc. of Morristown, NJ, have signed an agreement to offer joint services.

Pet loving execs list available

September 22, 2008

The Services Group has introduced the Pet Lovers list to the market. These are business executives who enjoy spending time with their dogs, cats, or both while working at home.

InfoGroup receives public reprimand from NASDAQ

September 05, 2008

The Nasdaq Listing Qualifications Panel has issued a public reprimand to database marketing giant InfoGroup.

Gupta steps down as CEO of InfoGroup

August 22, 2008

Vinod Gupta, CEO of Info­Group, resigned from his execu­tive position at the firm he founded in 1972 on August 21. His action was part of a settlement agreement relating to a shareholder lawsuit, according to a report filed with the US Securities and Exchange Commission.

Mobiledirect — Canada list from Millard

July 22, 2008

Millard Group, Inc. has introduced Mobiledirect — Canada, a text message list, to the market. This is a double opt-in list that targets Canadian mobile users on their cell phones, smartphones and mobile devices.