** NCDM: Speaker Urges Companies to Embrace Privacy
Kincaid said she was at the NCDM show for three reasons: to raise awareness about the importance of privacy in business today; to clarify and simplify the definition of privacy; and to encourage people not to be afraid of the privacy movement. Instead, she said, look at it as an opportunity to establish a good relationship with customers.
"Embrace privacy and make it part of your business start," Kincaid urged. "This way, customers will give you their information and trust you."
Kincaid further said a good privacy program should include the following criteria:
• awareness -- tell people what data you collect and what you're going to do with it.
• choice -- let your customers choose what they can do with the data that they have given you.
• accuracy and access -- partner with your customers and let them know that you understand they own their data, not your company. You are just the custodian of it.
• security -- let your customers know that their information will be secure.
Privacy issues do not stop with consumer sites or sites catering to children, Kincaid said. "It's important for business-to-business sites to have strong privacy policies as well."