* Hanover Set For Net-Focused Realignment

Share this article:
Catalog giant Hanover Direct Inc., Weehawken, NJ, today is expected to announce a realignment into two Internet-focused divisions: brand marketing and Web services.


The move is designed to accelerate the flow of Hanover's catalog shoppers to the Internet while allowing the cataloger to establish a beachhead in the third-party fulfillment market.


The brand marketing division will include Hanover's 14 books, its customer lists and marketing and management personnel.


The Web services division will offer third-party back-end fulfillment and front-end services like telemarketing, order and credit-card processing, customer database management and programming support.


Rakesh Kaul, Hanover's president/CEO, will oversee both divisions. Earnings results will be reported separately for each division. Both divisions are expected to post sales increases during 1999.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions