* Hanover Set For Net-Focused Realignment

Share this article:
Catalog giant Hanover Direct Inc., Weehawken, NJ, today is expected to announce a realignment into two Internet-focused divisions: brand marketing and Web services.


The move is designed to accelerate the flow of Hanover's catalog shoppers to the Internet while allowing the cataloger to establish a beachhead in the third-party fulfillment market.


The brand marketing division will include Hanover's 14 books, its customer lists and marketing and management personnel.


The Web services division will offer third-party back-end fulfillment and front-end services like telemarketing, order and credit-card processing, customer database management and programming support.


Rakesh Kaul, Hanover's president/CEO, will oversee both divisions. Earnings results will be reported separately for each division. Both divisions are expected to post sales increases during 1999.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: